Creative & Brand Manager with a solid foundation in graphic design and a strategic focus on brand building.
Specialized in visual content, 2D and 3D product development, co-brands, and DTR (Direct to Retail), with experience in bilingual communication (LATAM and the U.S.) and coordination of licensees and international projects.
I have led corporate identity renewals, stationery design, multimedia content, and digital materials, ensuring visual coherence and brand excellence. Additionally, I coordinate training sessions, workshops, and product and manual approval processes, efficiently managing interdepartmental requests.
My purpose is to merge creativity, strategy, and consistency to drive brands with impact and relevance among consumers, partners, and licensees.
BRANDS
LICENSEES & VENDORS
Throughout my career, I have managed a diverse range of accounts across multiple territories, each with unique market focuses and consumer needs. By fostering collaboration with partners and suppliers worldwide, I have driven portfolio diversification, innovation, and the establishment of new strategic goals.
Throughout my career, I have developed expertise in managing brands across diverse sectors, ranging from healthcare to consumer goods, with a strong understanding of brand regulations and cross-channel communication strategies.
CO-BRANDS
High-impact projects developed through close collaboration between companies and brands, focused on creating distinctive products and targeted communication strategies, generating meaningful impact in the market and among consumers, with broad reach across LATAM territories.
Key retailers and sales channels where products approved under my management, along with collaborative creative content, reached the market, generating strong impact during key moments, with many achieving sold-out performance.
RETAILERS & DTRs
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