PORTFOLIO
I explore the intersection of design, product, and identity to craft meaningful visual experiences. Blending aesthetic innovation with strategic creative direction, I shape products, brands, and narratives that resonate with people.
From fashion, footwear, and accessories development to brand visual management, my approach is rooted in coherence, attention to detail, and authenticity. Each project is a journey of experimentation, direction, and design — a process dedicated to creating value and expression through visual storytelling.
The Disney x Cubitt Duo Label project spans all LATAM markets, where not only did the Home category gain greater prominence, but the initiative also achieved broad recognition thanks to its distinctive features at the point of sale.
Throughout the project’s execution, innovation has been a key driver — introducing new product formats beyond the metallic tumbler. While primarily focused on children, many adults have also shown strong affinity for the line, similar to how other TDWC partners have executed their versions.
The collaboration between both brands creates a powerful synergy that resonates with diverse consumers, sparking strong interest from other territories such as Brazil in the project’s execution.
The Ocean Pacific x Disney project is a Duo Label initiative covering the LATAM region, including the markets of Central America, the Caribbean, Venezuela, Suriname, Guyana, Colombia, and Ecuador.
The deal encompasses the Footwear category — from toddlers to adults — achieving a strong royalty impact during its first kids’ launch, where results exceeded projected figures.
At the product level, it incorporates diverse concepts and styles designed to captivate consumers.
PD & BRAND MANAGER
Throughout my career, I have generated strong market and consumer impact by collaborating with leading retailers and partners during key moments. By implementing interdepartmental strategies, I’ve maximized the reach and effectiveness of brand executions and consumer experiences, achieving meaningful communication impact and clear differentiation across diverse project goals.
CREATIVE
My professional experience spans key areas of design such as branding, packaging, web design, and experiential work — all integral to brand and product communication, supported by cohesive visual identity systems across campaigns.
For Creazioni, multimedia content was created for social media, along with the supervision of graphic materials and the development of several websites in different languages and for different brands. These efforts aimed to build a portfolio and/or an additional channel to expand each brand’s reach.
In addition, an informational channel was implemented to communicate brand objectives, integrating various systems to track KPIs — especially since the social media presence spanned more than five high-reach accounts.
